The Faction ski company was born in Verbier in Switzerland out of a desire for change. Faction is a group of independent minds, skiers, artists, engineers, directors, partners and dreamers who all have in common their love for the mountains and their passion for the best equipment to guide your adventures. These industry rebels are rising up today in response to the major chains in the world of alpine skiing and wish to bring a breath of freshness and freedom to the sport. Their current focus is on developing cutting-edge technologies as well as highlighting extraordinary people in the industry. Faction wishes to honor the world of Freeskiing with designs that offer both performance and a feeling of freedom, pleasure and adventure. This constant search for development for progressive and modern skis makes their skis some of the most awarded which are used by the most demanding mountaineers in the world; Freeride World Tour Champions; Olympic and X Games gold medalists; and more than 100,000 fans. The Faction promise: the most progressive and best-designed skis on the mountain.