Norco

From its humble beginnings in 1964, Norco has grown to become one of the biggest players in the mountain and bike industry. The proudly Canadian company draws its inspiration from its playground, the majestic mountains of the West. Their hard work, their passion for innovation, and their devotion to constantly improving the sport, brings them to the top today. With the aim of always going further and pushing the limits of what exists, they go so far as to invent a new way of thinking, a revolution. For Norco, there is no better path than the one we create for ourselves. Mountains, nature and adventure are part of Norco’s DNA, which is more than a mountain bike company, it is a promise of experience. They are Canadian, from British Columbia, and proud of it. From innovative, high-performance suspensions to unique frame designs to embracing the electric age, Norco is forging its own path.