Californian company founded in 1974 by Mike Sinyard, Specialized is a brand run by cycling enthusiasts. Its success is based on the passion of the team and its founder to take the sport further. From the design of better tires, to the invention of the mountain bike, the Stumpjumper, to the development of access to trails for all, Specialized is making a difference. Specialized is not only better mountain bikes, more efficient road bikes and practical and stylish commuter bikes, it's simply a new sport.