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SRAM's journey began in 1987 with the revolutionary Grip Shift shifter. From humble beginnings in a Chicago warehouse, the company evolved into a global force, innovating components like the ESP derailleur and the iconic RED groupset. With strategic acquisitions of brands like Sachs, RockShox, and Avid, SRAM solidified its position as a leader in cycling technology. Today, SRAM continues to push boundaries with cutting-edge products like Eagle AXS and TyreWiz, enhancing every rider's experience. Join SRAM on its quest for excellence in cycling innovation.

SRAM

SRAM’s journey began in 1987 with the revolutionary Grip Shift shifter.
From humble beginnings in a Chicago warehouse, the company evolved into a global force, innovating components like the ESP derailleur and the iconic RED groupset. With strategic acquisitions of brands like Sachs, RockShox, and Avid, SRAM solidified its position as a leader in cycling technology.
Today, SRAM continues to push boundaries with cutting-edge products like Eagle AXS and TyreWiz, enhancing every rider’s experience.
Join SRAM on its quest for excellence in cycling innovation.